Our Beliefs

Independence and objectivity are at the root of genuine intelligence.

It is giving the extra that makes ordinary things extraordinary.

Serious fun is a cornerstone of the enhanced customer experience.

We believe that marketing is the essential function of business.  To explain, we prefer the Chartered Institute of marketing definition of marketing, namely.

“Marketing is the management process responsible for identifying, anticipating and  satisfying customer requirements profitably”.

We know and understand the essential techniques for developing compelling customer propositions and building effective customer relationships.

We don’t do “gimmickry”; we believe that substance is more important than "image"; and we pride ourselves on the superb execution of professionally developed plans.