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Trade secrets – why you should give yours away

17 August 2016 by David Drysdale Leave a Comment

Giving away your trade secrets – gift wrapped!
…something special, imaginative and valuable.

We’ve all read at least one How To book. They give us hope that we may just learn something we don’t know or, more specifically, we’ll learn how to do something we can’t. There are thousands, possibly hundreds of thousands, of them; from How To Make Friends And Influence People, to How To Sharpen A Pencil.

My personal favourite is How To Be A Brain Surgeon. I’ve read it more than twenty times and I did manage to get a couple of job offers from the private sector, but the NHS still refuses to let me near patients.

That’s the thing about giving away the secrets of your work. People can read them,  read the full article…

Filed Under: Intellectual property, Marketing and communication Tagged With: expertise, give away, information, intellectual property, knowledge, secret, sharing, uniqueness

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Marketing communications – online print, video and training by David Drysdale at dm4 A refreshingly different approach to business contracts – LawPoint Richard Gregory Design

attitude collaboration competition contacts employment expertise fear finance give away information intellectual property intention introduction it’s a freelance thing knowledge management secret sharing uniqueness work-life balance

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